Special Fruit: fresh & ripe fruit from all over the world

“Our company has been importing and re-exporting fruit and vegetables from all over the world,” reports Sarah Hellemans, Marketing and Communications head at the company Special Fruit (Belgium). “Our strong points are specialties such as berries, asparagus, exotic fruit, etc. For example, we also trade in different kinds of forgotten vegetables or exotics; there are many cookery programmes on T.V., which are a real source of inspiration to consumers who like new tastes.”The company often organizes tastings in supermarkets. “We were very successful with the Pom Wonderful programme – tasting and sales of pomegranate of this premium brand,” says Sarah. “Among our growing categories there are ready-to-eat avocados and mangos. We supply ready-to-eat fruit, which is praised by retailers and consumers alike”.
Special Fruit believes in trade as the best tool to empower people and overcome poverty. Their goals in this regard include following the BSCI – the Business Social Compliance Initiative and Fair Trading Practices and Principles.
The company owns 11,000 m2 of cold stores. Their clients are retailers, catering services and wholesalers from 28 countries in Europe, the Middle East and other parts of the world. All the products are available throughout the year, their distinctive feature being high quality. “We take great care with our Berry Fresh and Best Choice brand names, and are responsible for all the products we sell,” concludes Sarah.