CVVP guarantees Clemcott quality

The Protected Vegetable Varieties Club is overseeing the good management of the Nadorcott mandarin variety and its Clemcott certified quality brand, and of the early navel M7. Founded in 2008, the Valencia-based non-profit club (CVVP for its initials in Spanish) supervises the sub-licences for the Nadorcott and is in charge of developing, protecting and adding value to the Clemcott, including management of related intellectual property. Drawing on the know-how of its members, who are farmers and marketers from the sector, its objective is to advocate the proper supervision and handling of a product’s intellectual property. CVVP president Luis Trujillo said it is “focused on protecting and adding value to the protected varieties, which the members have invested in.” “The good management of a protected variety together with care and expertise in the field provides the market with quality products and, in this case, certified quality. That is why CVVP is considered a benchmark club of protected varieties in Spain, one that is recognised around the world.”