Fruit Attraction 2021 expands programme

The Fresh Food Logistics Fair and the Nuts Hub are among the new proposals that will be on offer when the world’s produce sector meets in person at Fruit Attraction in Madrid between 5th and 7th October. Alongside the event, the Biofruit Congress will celebrate its 4th edition.
The Fresh Food Logistics Fair is a new exhibition platform for fresh food logistics, organised in synergy with Fruit Attraction. It is the only hyper-specialised, professional trade event in the European Union that will bring together all stakeholders in the cold food chain under the same roof, from storage at the point of origin to logistics and transport to cold solutions for retail, last-mile delivery and e-commerce. 
Fruit Attraction will present a number of major innovations in the agricultural sector, with 3 dedicated areas: SmartAgro, Biotech Attraction, Smart Water & Energy.  The space will promote innovation, sustainability and digitisation as fundamental keys for driving future growth. Meanwhile, Ecorganic Market will offer an exclusive exhibition area for the marketing and export of organic products, allowing organic fruit and vegetable companies to showcase their brands and product proposals and promote commercial relationships.