Fruit Attraction to reconnect the global fresh produce community

Fruit Attraction will be a face-to-face event from October 5 to 7, 2021. Organised by IFEMA and FEPEX, Fruit Attraction already brings together the entire fruit and vegetable community 365 days a year through the Fruit Attraction LIVEConnect platform, a digital platform that enhances and complements the face-to-face event by offering new functionalities. Fruit Attraction 2021 has an enhanced International Guest Programme, which allows participating companies to select and invite clients or potential new clients from anywhere in the world to attend the event and strengthen business relationships at a key moment for planning campaigns. This supplements the Guest Importing Country programme, with Brazil and Ukraine the guests on this occasion. Fruit Attraction will promote relations with these two key markets through a complete programme of round tables, guided visits to the fair, and B2B sessions. What’s more, within the framework of Fruit Attraction LIVEConnect, the World Fresh Forum is held for the fifth consecutive year, offering discussion of business opportunities and commercial challenges in the countries invited to this edition: Ukraine, Brazil, Belarus and South Korea. Organised by the Secretary of State for Trade, ICEX Spain Export and Investments, IFEMA MADRID and FEPEX, the World Fresh Forum is held in the week, starting last Monday, September 6.