SHAFFE to seek closer ties with China at Shanghai Fruit Expo

SHAFFE participated in Shanghai International Fruit Expo to consolidate ties of friendship and the positioning of fruit exporters from the Southern Hemisphere. Shanghai International Fruit Expo was running from November 15 to 17, after being postponed due to the Covid-19 pandemic, and restrictions imposed by the Chinese authorities. SHAFFE representatives from Brazil, Chile, New Zealand and Peru participated in the event.
Nelli Hajdu, general secretary of SHAFFE, said:

“We were very excited to finally be present at the Shanghai International Fruit Expo. China is our most important market, so participating in this event allows us to consolidate the ties of friendship, the creation of networks and the positioning of the fruit exporters of the Southern Hemisphere, especially in these difficult times. SHAFFE participated in the opening ceremony, where we explained the work of our association, as well as carry out an analysis of exports from the Southern Hemisphere to that market.”

Charif Christian Carvajal, president of SHAFFE, said:

“For SHAFFE, this participation is key to our strategy of establishing a greater presence and strengthening alliances to boost exports from the Southern Hemisphere. Recently, SHAFFE signed a Memorandum of Understanding with the China Chamber of Commerce for Food and Native Products (CFNA) , which will be reinforced by our presence at this event.”

According to SHAFFE data, Southern Hemisphere fruit exports to China amounted to 1 million tons in 2020, worth at US$3.4 billion.