Actel Group to have more fruit and more destinations

Forecasts for the next stone fruit campaign are looking good for Catalonian leaders the Actel Group, despite the uncertain and changeable weather. With the incorporation of new members, Actel Group Commercial and Marketing Director, José Luis Trilla, confirms a planned increase in productive and trading capacity, with a view to reaching up to 140,000 t. Their main market is Europe, where the most important countries are Germany, Scandinavia, Switzerland, France, Austria and the UK, while at the same time their exports to Brazil, Middle East, Eastern Europe and the Baltic countries are also increasing.  In overseas destinations, the Actel Group’s export share is showing significant growth.  The estimated total for this campaign is around 122,000 tons in volume, distributed in several categories. In first place, their flagship product, stone fruit (peach 18,000 tons, nectarine 19,800 t, plum 1980 t, flat peach, etc.), 75% of which is shipped to markets outside Spain. Next up are pears (36,500 t), meeting overseas delivery quotas at around 60 % with varieties such as Limonera, Ercolini, Blanquilla, Williams, Abate or Alejandrina.  In apples, only 35% is exported, although this figure is set to rise for Galas and Reds. In citruses (clementines 14.500 t and oranges 7,500 t) almost all the produce is shipped abroad, around 95%.  “Our strategy is to boost our presence in international markets, not forgetting Spain, where we are increasingly better positioned”, explains Trilla. Along with this, following an environmentally friendly trading policy, they now implement an internal protocol known as “HEALTHY FRUITS”, with the aim of generating minimum waste, choosing materials that meet the ARfD standard and at all times below 1/3 of the European MRL.