Alternative crops increasing says Freshuelva

According to Freshuelva’s data, in 2014 there will be a significant shift in the figures for complementary alternative crops produced by Andalusian farmers, such as raspberries, blackberries and blueberries. Raspberries rose by 15% and something similar has happened in the case of the other two, whose main markets are Central Europe, the UK, Germany and even the United Arab Emirates. “This is because growers in Huelva have begun to make a commitment to them over the last 3 years. For this reason, we have been backing them with international promotional activities to get people to know them better in international fairs like Fruit Logistica in Berlin and Fruit Attraction in Madrid, as well as through campaigns aimed at the end consumer,” said the director of Freshuelva. He highlighted the important work being done by the producers in Huelva in terms of sustainability—specific actions that are compatible with the environment by using new techniques for treatment with insects for pollination and pest control, energy savings, waste reduction, automation of irrigation etc.