Choithrams invests in fresh produce logistics centre

The chain plans two new investments in logistics to support its expansion and improve the quality standards of its fresh items. One fresh cuts division of 20,000 square feet, and another facility of 13,000 square feet for readymade food including fresh juices, will be built in Al Quoz. The fresh cuts unit will cover storage and processing of fresh cut fruits and salads with a capacity of 10 containers of products.
Choithrams stores distribute consumer packs of a variety of greens in specially procured breathable bags that help retain freshness. A variety of freshly cut vegetables, freshly peeled seasonal fruit and easy carry bags of popular fruit and vegetables is also available. “We comply with local customs (Halal) and HACCP guidelines. Regular training for the counter staff is organized through in-house training in order to keep up with the latest industry trends,” said the company’s perishable manager Pravesh Sawlani. Choithrams today runs 30 stores in convenient locations in the UAE, with 24 hour shopping at selected stores, and home delivery services. A further 17 stores are in planning in the region. The group operates under the brand names Mega Mart and Shop Right in Qatar, and in Bahrain under Babasons and Macro Mart. As one of the UAE’s leading supermarket and department store chains, Choithrams is both a favorite place for tourists to shop and a feature of daily life for residents.