In a complicated environment due to the geopolitical situation and the quantity of European production, the Consortium meets its sales targets. The varietal planning strategy continues.
mer 13/04/2022 by VOG
The new red apple produced by the VOG Consortium has made its debut in Europe and has been trialled for the first time in Asia and the Middle East. Easy to hold and great-tasting, it is ideal as a snack and is also suitable for marketing in the second half of the apple season.
mar 12/04/2022 by VOG
After successful trials in 2021, Cosmic Crisp apples have finally landed in the European market. The great success in recent years in the US is now set to be repeated […]
mar 22/03/2022 by Richard Wilkinson
Grown and distributed in Europe exclusively by the VOG and VIP consortia, this new apple will reach an output of around 1,200 tons this year. A new generation of apples set to rapidly develop.
lun 28/02/2022 by Cosmic Crisp®
There is time until March 31 to participate in the international initiative that rewards the best exhibitions dedicated to apples conceived by retailers, wholesalers, and supermarkets.
ven 11/02/2022 by VOG
The Daughter of the Alps communication campaign focused on the four seasons continues. For three weeks, apples on sale all over the world will features a special sticker with a winter- themed artwork.
lun 10/01/2022 by VOG
VOG is celebrating 25 years of the Marlene® brand and the start of the new season with an outdoors initiative dedicated to the colours of autumn.
ven 10/12/2021 by Gabriele Orsi
The famous « Pink Tide » returns to the streets of 8 Spanish cities participating in the « Women’s Race », the non-competitive solidarity race. This year’s event is once again supported by Marlene®, […]
jeu 25/11/2021 by Fruitecom - Translation Richard Wilkinson
Early season results of the South Tyrolean Consortium at the Madrid trade show. New Marlene® campaign dedicated to the 4 seasons also presented to the Spanish public. (Bolzano, 08 October […]
jeu 14/10/2021 by VOG
A new TV commercial and a campaign packed with initiatives reveal how the unique climate of South Tyrol – Südtirol and the changing seasons make the ‘Daughters of the Alps’ […]
jeu 23/09/2021 by VOG & FRUITECOM
