Fresón de Palos – Spain’s best-known brand

Fresón de Palos has a leading share in large-scale distribution lines in Spain. Their high production volumes allow them to reach other major European markets with solid guarantees.  Fresón de Palos was recently chosen as the most well-known brand requested by Spanish consumers, according to surveys carried out on 19,000 real shoppers in 2013. “It’s an acknowledgement that reaffirms our commitment to doing things well”, says Jaime Záforas.  The sector in general exports more than 80%, whereas the figure for Fresón de Palos is usually less than 60% of its 72,000 tn. Countries receiving their fruit are mainly in Central Europe, such as Germany, France, Italy, the UK, Portugal, and to a lesser extent Poland, the Czech Republic and Russia, among others. Leading the way in Sustainable Strawberry Production, the company has a strict internal residue-free production protocol and Zerya® certification.