(Valencia, May 2022). – It promises to be a sweet, cinematic summer fairy tale. SanLucar, the premium brand for fruit and vegetables, starts its summer promotion this year with the […]
lun 30/05/2022 by SanLucar
Retailers and their supply chain partners will gather near Chicago June 9-10 for the International Fresh Produce Association (IFPA) Retail Conference. There, they will discuss relevant insights and practical solutions […]
lun 02/05/2022 by Richard Wilkinson
Spain’s leading supermarket chain Mercadona has pledged to purchase 30% more Spanish-grown avocados this season, taking the total to over 8,400 tons. In a statement, the retailer said it is committed to sourcing fresh fruits […]
mar 15/02/2022 by Richard Wilkinson
This year too, there will be many moments of great attention from consumers, moments in which brands will test themselves to communicate as effectively as possible with their audience, which […]
lun 31/01/2022 by Richard Wilkinson
Despite weather problems limiting production, Mediterranean kiwi fruit continues to be appreciated all over the world thanks to its superior quality and taste. Funded by the EU, CSO Italy, and […]
jeu 27/01/2022 by Richard Wilkinson
For the second consecutive year, Ambrosia™ is focused on the medium of television to publicise its excellent organoleptic qualities as well as its healthy properties through a conventional 20-second spot […]
jeu 20/01/2022 by Ambrosia™ - Translation by Richard Wilkinson
After several years of marketing in Spain, the organoleptic qualities of Ambrosia™ apples are already known, valued and appreciated by consumers for their sweet and low-acid taste. The apples’ appearance […]
mar 21/12/2021 by Ambrosia - Translation Richard Wilkinson
VOG is celebrating 25 years of the Marlene® brand and the start of the new season with an outdoors initiative dedicated to the colours of autumn.
ven 10/12/2021 by Gabriele Orsi
FruitVegetablesEUROPE organized a congress in Madrid addressing the #LONGLIFECHALLENGE, with the collaboration of several Olympic medallists.
jeu 02/12/2021 by Amanda Cardinal
The What We Eat Foundation was launched last week, with the aim of uniting the sector and putting fruit and vegetables in its rightful place.
mer 20/10/2021 by Richard Wilkinson
