An online ASIAFRUIT CONGRESS was held last week on 28-29 September. Day two of the event examined consumer and retail trends, health messaging, e-commerce and sustainable packaging all came under […]
mar 05/10/2021 by Richard Wilkinson
German discounter Aldi has seen its complaint about a Tesco press ad dropped by the Advertising Standards Authority (ASA). The issue relates to an ad that appeared in July 2020, […]
jeu 22/07/2021 by Richard Wilkinson
As is the case every summer season, Zespri has created exclusive materials to enhance the visibility of its products in greengrocers and encourage their purchase, thus helping professionals in the […]
ven 25/06/2021
The new European strategies From Farm to Fork and Green Deal show the importance of communication and projects such as Made in Nature, which are increasingly decisive for accompanying the […]
jeu 10/06/2021 by Richard Wilkinson
2nd June 2021 – Porbatata, Associação da Batata de Portugal, has launched a campaign to promote Portuguese potatoes, reaching the market for the first time with the Miss Tata brand. […]
mer 02/06/2021
A diverse collection of 75 fresh produce leaders, industry innovators and game-changers headline the speaker line-up for United Fresh’s new Reimagine Conversations, beginning this week. With 25 sessions offered across […]
mar 01/06/2021 by Richard Wilkinson
Photo: Bravo apple West Australian fruits and vegetables will be the focus of online marketing campaigns in May and June conducted by high-end Indonesian supermarkets. Bravo apples, three varieties […]
mar 25/05/2021
The European fruit and vegetable association FruitVegetablesEUROPE (EUCOFEL), which brings together more than 4,500 companies from the main European producing and exporting countries, has launched with financial support from Brussels […]
mar 11/05/2021 by Richard Wilkinson
