Zespri has commenced its 2021 SunGold kiwifruit marketing campaign in North America, with the first fruit to arrive in mid-May. According to Zespri, SunGold is now the top-growing kiwifruit and […]
mer 21/04/2021 by Richard Wilkinson
Last year, 2020, has been a year of seismic shifts – the way people work, live and buy has been reimagined and adapted to reflect the new normal. 2021 will […]
lun 01/03/2021 by Richard Wilkinson
To launch the new season, Pink Lady® will crisscross France to meet its partner wholesalers in wholesale markets and open-air markets in 10 cities. This unprecedented tour, which will begin […]
jeu 03/12/2020 by Richard Wilkinson
The Washington Apple Commission has announced that this week, from November 28 to December 6, is the second annual celebration of Washington Apple Week. The global event spans nineteen countries […]
mar 01/12/2020 by Richard Wilkinson
Photo: Tozer Seeds Ibérica
Tozer Ibérica, the Spanish subsidiary of British seed company Tozer Seeds, has launched its first communication campaign in Spain to raise brand recognition in the Spanish agricultural sector.
jeu 26/11/2020 by Richard Wilkinson
With the claim “Ambrosia, te va divina” (Ambrosia, you’re divine), the Ambrosia ™ apple brand has launched its first television advertising campaign in Spain with a 20-second spot, which is […]
mar 24/11/2020 by Richard Wilkinson
November 19, 2020 (Ottawa, ON) – The Canadian Produce Marketing Association (CPMA) is moving forward in 2021 to connect members and build business opportunities, even within these unique times. Recognizing […]
jeu 19/11/2020 by Richard Wilkinson
Anecoop is has good expectations for this kaki campaign, given the market conditions which, according to company sources, will have a positive impact on prices.
mar 20/10/2020 by Richard Wilkinson
Foodiverse will replace Grupo Alimentario Citrus (GAC) as the corporate brand, strengthening the group’s international positioning through its healthy revolution. Foodiverse will retain the essence of all the companies that […]
mar 15/09/2020 by Richard Wilkinson
According to the latest press release from the Association of Polish Distributors Fruit and Vegetables « Fruit Union », the situation related to the Covid-19 pandemic caused a sharp increase in the […]
lun 24/08/2020 by Richard Wilkinson
