Newly formed Cooperation DOOR focuses on quality and reliability

Active for a little less than a year now, Dutch Cooperation DOOR is enthusiastically shaping its organisation. In the spring of 2013 a group of like-minded growers launched Cooperation DOOR with the goal to have an independent market position without associations to trading houses explains Corien Zuijdwegt, responsible for cooperation matters. Today Cooperation DOOR represents 350 hectares of which 250 tomatoes, 54 peppers in all colours, 37 aubergine and 11 hectares of cucumber.  Sales and marketing activities are carried out by Door Partners under the brand names of Prominent for tomatoes, PapriCo for peppers, Purple Pride for aubergine and Green Diamond for cucumber. Corien Zuijdegt: “We offer a constant quality and focus on reliability.” Part of that are the GOBALG.A.P., QS, BRS and IFS certifications. “We are also investigating the implementation of the GOBALG.A.P. add-on module GRASP, which focuses on social aspects.”
A key focal point of success with Dutch produce organisations is the shaping of long-term relationships. Corien Zuijdwegt of Cooperation DOOR comments: “We want to develop together with our customers, be around the table with them and distinguish ourselves with marketing, quality and innovation.”  And what better starting point for that than a newly formed, progressive group of growers.  “We are an enterprising group with short lines, able to switch quickly and with clear communication.”