The new red apple produced by the VOG Consortium has made its debut in Europe and has been trialled for the first time in Asia and the Middle East. Easy to hold and great-tasting, it is ideal as a snack and is also suitable for marketing in the second half of the apple season.
mar 12/04/2022 by VOG
“Samboa” will be the brand name, aiming to position all three varieties at the point of sales 12 month of the year. The project focuses on the quality promise of the brand, with a clear mission: “Every day, a wonderful piece of fruit” !
mar 12/04/2022 by Rivoira
Following persistent rains in March, Valencian farmers were hit by an arctic cold wave last weekend. According to the first estimates of the Valencian Association of Farmers (AVA-ASAJA), the rainfall […]
lun 11/04/2022 by Richard Wilkinson
Shipments of exotic Peruvian fruits abroad were worth around US$13.4 million in 2021, an increase of 46.2% compared to 2020, according to the Centre for Research in Economics and Global […]
jeu 07/04/2022
This season has the potential to be another record-breaking year for Zespri, with at least 190 million trays expected to be harvested, overtaking last year’s record of over 177 million […]
mer 06/04/2022 by Richard Wilkinson
Peru’s avocado exports have been hit by Russia’s invasion of Ukraine. In February 2021, Russia was the third-largest market for Peruvian fruits. According to analysis from produce consultancy FreshFruit.pe, Peru […]
jeu 31/03/2022 by Richard Wilkinson
A study led by the Johns Hopkins Children’s Center has found that sulforaphane could help prevent and treat illnesses caused by some coronaviruses, including COVID-19. Researchers at Johns Hopkins Children’s […]
jeu 31/03/2022 by Richard Wilkinson
Spectacular displays in the produce sections of hypermarkets, personalised and differentiated presentations and packaging, exhibitors in wholesale markets, tastings in neighbourhood supermarkets attended by hostesses with the brand’s branding, the […]
mer 30/03/2022 by Richard Wilkinson
