E-commerce arrives in Spain’s berry sector

Many companies have diversified their business models to account for the restrictions in place to combat the pandemic. As Freshfel reports, Fresón de Palos, for example, now has its own online shop. Consumers all over Spain can now shop and buy their fresh strawberries and blueberries through the online shop and have them delivered direct to their homes. Importantly, the online sop now allows customers to buy their fruit on the same day that it is picked, with products delivered in a 24-hour period from harvest. More products are set to be added to the online store, which also features recipe ideas.