Jupiter Group secures partnership with blockchain traceability provider DiMuto

Global fresh produce grower Jupiter Group have consolidated their plans to provide fully traceable fresh produce to consumers around the world, by signing an exclusive agreement with DiMuto, a trade technology solutions platform, to implement blockchain traceability for the group’s core range of fresh produce.
Through their network of farms, agronomy specialists and pack house facilities spanning the globe, Jupiter Group grows and supplies new and traditional varieties of grapes and citrus alongside melons, pineapples, limes, avocados and kiwi, offering a complete root to retail solution.
Ranked as one of the fastest growing companies in the UK for international sales for three years consecutively (top 25 The Sunday Times International Track 200), the Jupiter Group’s new partnership with DiMuto will enable each piece of fruit to have an independent digital identity. The end customer can simply scan a QR code to garner the products key supply chain data using their mobile phone.

Full supply chain visibility

Jupiter Group’s partnership with DiMuto will see full supply chain visibility as every single carton and individual piece of fruit will be tagged and tracked using blockchain technology. The DiMuto platform will track and trace an estimated 10 million cartons of fresh produce and approximately 500 million pieces of fruit from Jupiter’s global farms spanning Europe, South America, Africa, South Africa and India.

A truly transparent brand

As part of their mission to be the most transparent brand in produce for growers and customers globally, Jupiter Group’s move to implement blockchain technology is closely aligned with the group’s hands-on commitment to bring global consumers good quality, fresh and delicious food options as well as new variety fruit with a truly transparent supply chain.
Jupiter Group CEO and Joint MD Mark Tweddle says: “We are pleased to be working with DiMuto to take our traceability story further. With the DiMuto Platform, Jupiter Group will be able to champion true supply chain transparency and share each step of the produce journey with end consumers, right from seed and sapling to the shelf.”
Jupiter Group’s Joint MD Yvonne Tweddle continues: “With a focus on being completely integrated in the produce supply chain, the Jupiter story fits right into the increasing consumer demand to understand the origins and practices behind their food. DiMuto’s blockchain technology will improve overall transparency throughout our fresh produce chain and better assure our consumers of our fruits’ quality and origin. We are 100% committed to our relationships throughout the whole supply chain being based on trust.”
Founder and CEO of DiMuto, Gary Loh said: “We are honoured to work with leading global fresh produce company Jupiter Group. By tracking fresh produce down to the carton and fruit level, DiMuto trade traceability solutions will help innovative leaders like Jupiter to not only increase visibility and efficiency of their supply chain but also communicate the product’s verified traceability story to end consumers with ease.”