V. Ros seeks to open new markets

Despite the somewhat difficult past year for the citrus sector, V. Ros has enjoyed excellent results as it has opted for a high-quality product. The firm’s main market is Europe, but it’s pursuing an expansion policy as it seeks new markets, especially in North America and the Middle East. “We are about brand names. Our strategy is based on quality, starting in the field and continuing through the entire process. We seek not to have large volumes but to do high-quality work,” said Stephane Oualid, commercial manager of V. Ros. The company has also made significant investments in sustainability. “We want to protect the environment by working in a respectful way, preventing pollution and minimising the environmental impact of our activities,” said Oualid.