UK to hold Festival of Fresh event in July

The UK’s fresh produce leaders will gather this summer to celebrate all that is best in the UK Festival of Fresh will take place on 13 July 2021 and is organised by the Fresh Produce Journal with the support of the National Farmers’ Union, British Growers, British Apples & Pears, British Summer Fruits, the National Fruit Show, and the Worshipful Company of Fruiterers.

FPJ managing director Chris White said:

“We’re so pleased this leading group of organisations has come together with us at FPJ to celebrate the very best of fresh produce here in the UK. We’re already hard at work on a content programme that excites, generates debate, and offers the opportunity to learn from some of the best in the business.”

Festival of Fresh is free to attend and showcases the very best examples of UK fresh fruit and vegetable production and marketing, as well as innovative examples of best business practice from home and abroad, and offers a platform for cross-industry debate and networking.

Every delegate can take part live and also take advantage of the library of on-demand content available after the event. The multi-track format offers a range of top-class speakers, debates, presentations, video case studies, and much more across topics ranging from food retail and wholesale to science, innovation, sustainability and technology.

Festival of Fresh is an evolution of FPJ Live, the popular annual national conference that brings together several hundred delegates in the Midlands. FPJ is also looking at an in-person social event to accompany Festival of Fresh: it would be the first opportunity to meet after the lifting of coronavirus restrictions, and further details will be announced in due course.