United Fresh’s BrandStorm™ event to take place online with trio of expert speakers

United Fresh’s 6th annual BrandStorm™ event will be held virtually between March 9th and 11th, 2021. The occasion will feature a panel of marketers and past United Fresh Produce Marketing & Merchandising Council chairs Roger Pepperl, Cindy Jewell and Mark Munger, for a fireside chat. There, they will share their perspectives on the past, present and future of fresh produce marketing. United Fresh Produce Marketing & Merchandising Council past and present chairs Roger Pepperl, Cindy Jewell and Mark Munger are featured speakers at this year’s BrandStorm.

“I count Roger and Cindy among my most respected industry friends and mentors,” said Mark Munger, vice-president of sales and marketing at 4Earth Farms and chair of United Fresh’s Produce Marketing & Merchandising Council. “I’m looking forward to this intimate chat where they’ll share their perspectives on marketing strategies that have impacted our industry and shaped my produce marketing career. It’s an honor and pleasure to host this conversation. »

Roger Pepperl served as the chair of United Fresh’s Produce Marketing & Merchandising Council from 2013-15 while he was working as the director of marketing for Stemilt Growers, LLC. He retired from the fresh produce industry in December 2020 after a 40-year career on both sides of the produce aisle as a retailer and then as a produce marketer.

Cindy Jewell was Pepperl’s successor, serving as chair of the Produce Marketing & Merchandising Council from 2015-17, and later as chair of the United Fresh Board of Directors from 2018-19. After concluding her leadership roles on the United Fresh board of directors, Cindy founded SC Jewell Inc., a marketing consultancy.

Jewell’s successor is Mark Munger and beginning in 2017, he has served two consecutive terms as the chair of the Produce Marketing & Merchandising Council, which he will relinquish this spring. BrandStorm, a project of the Produce Marketing & Merchandising Council, has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of marketing strategies, tools and innovations.

United Fresh members can attend BrandStorm for $495 with discounts offered to marketing teams (from the same company) at the reduced rate of $395 each when you register three or more colleagues. Non-members can attend for $695. You can register here.