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Pink Lady® sets off on tour across France

To launch the new season, Pink Lady® will crisscross France to meet its partner wholesalers in wholesale markets and open-air markets in 10 cities. This unprecedented tour, which will begin […]
jeu 03/12/2020 by Richard Wilkinson

Washington Apple Week encompasses nineteen countries

The Washington Apple Commission has announced that this week, from November 28 to December 6, is the second annual celebration of Washington Apple Week. The global event spans nineteen countries […]
mar 01/12/2020 by Richard Wilkinson

Frost reduces Chinese apple crop 

The world’s largest apple producer, China’s 2020/21 crop is projected to drop almost 5% to 40.5 million tons due to frost damage in April in the major apple-growing areas of […]
jeu 26/11/2020 by Richard Wilkinson

Ambrosia ™ launches first television advertising campaign 

With the claim “Ambrosia, te va divina” (Ambrosia, you’re divine), the Ambrosia ™ apple brand has launched its first television advertising campaign in Spain with a 20-second spot, which is […]
mar 24/11/2020 by Richard Wilkinson
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European apple leaders set sights on Asia

Apples took centre stage this month at the Asia Fruit Logistica ON virtual conference. Speakers from across the sector noted that demand is constantly increasing in Asia for European apples, […]
jeu 29/10/2020 by Richard Wilkinson

Melinda apples to debut in Asia 

Italian apple brand Melinda is to market its fruit in Asia for the first time this season. The move is part of a collaboration with Italian export marketer Naturitalia. Rising […]
lun 26/10/2020 by Richard Wilkinson

Pink Lady® launches eco-packaging

For several years now, the Pink Lady® Europe Association has been designing environmentally friendly packaging to meet society’s expectations and develop lasting solutions. As part of the Pink Lady® Europe […]
mar 13/10/2020 by Richard Wilkinson

Promising season in store for Pink Lady ®

The 2020/2021 season promises to be a successful one for Pink Lady®, with a forecast of 190,000 tons, or nearly +19% compared to the previous year. This growth of 30,000 […]
mer 07/10/2020 by Richard Wilkinson
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