Prohass assures high quality for this campaign

To promote Peruvian avocados in Europe, Prohass has continued with its tasting campaign, because, according to the manager, Arturo Medina, once a European customer tries a Peruvian avocado, they will buy it again. In promotional campaigns directed at Europe, they invested 400,000 USD in Germany, 150,000 USD in the UK and 250,000 USD in France. The quantity of Peruvian avocados destined for international export is approximately 107,000 t, according to the data provided by ProHass, of which 70,000 tons goes to Europe and 25,000 tons to the USA. In spite of this, E.U. consumption only grew by 1% whereas it grew by 10% in the USA. “We want the same to happen in Europe as has happened in the U.S. and we know it is going to take a lot of work” explained Medina. “In Europe, people do not know that there are many ways to eat avocado, in contrast with the U.S. which has the influence of Mexico”. Nevertheless, the Prohass director trusts that 2014 will be a good year, due to the high quality of the fruit in 2013, which will serve to restore the much damaged image of the Peruvian avocado after the 2012 campaign. Lima, the Peruvian capital, is where the 2015 World Avocado Conference will be held and where 1500 guests from around the world are expected. “We are already organizing the event. We have created a scientific committee to prepare the conferences in which the best analysts and experts will be involved and we hope that this will be the best avocado congress to date” said Medina.