The Ceradini group is currently in an important period of growth and expansion of its capacities. To this end, a 7.500 m2 extension is being built at their Verona headquarters, which along with the existing 4.500 m2 will make up a total surface area of 12.000 m2, which will help them make the leap. “We are growing by 30% annually. This year we have worked an average of 13 tons of kiwi, and when the warehouse is ready, in 2015 we can easily reach 16 thousand tons”, explains Massimo Ceradini. Specialising in kiwi production and marketing under the brand names Kingkiwi, Kingfruit, Sweetkiwi, Goldkiwi and Greenkiwi, since 2011 they also have mountain strawberries of extraordinary quality in production, grown in greenhouses 1,100 metres above sea level in the Verona area. Since its origins in 1975, quality and prestige have characterised the Ceradini Group’s activities, ranging from nursery work, planting and storage to kiwi and strawberry marketing. Respect for the land and rigorous standards in working with fruit have positioned this Verona company among the leading exports in overseas exports of top quality fruits. “Kiwi exports make up 80% of our sales, and 30% are shipped outside the EU”, explains Massimo Ceradini. Asia is a strategic market for the Veronese leaders. In this sense, they were pioneers in China and are the only private Italian company that has managed to ship the first kiwis to South Korea, a highly demanding market which recently opened up to Italian produce. Ceradini Group is present in this market with shipments of Hayward variety in transit for 45 days, arriving in perfect condition and meeting all the strict sanitary controls.