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Italy faces larger apple crop but decline in pears, table grapes

italy

USDA FORECASTS 2014/15 MARKETING YEAR (in metric tons)

 

APPLES (marketing year July/June)

 

Production: up 11% rise to 2.38 million

Exports: down slightly (less than 0.5%) to 870,000

Imports: down slightly (just under 3%) to 41,000

 

PEARS (marketing year July/June)

Production: down 2.6% to 707,000

Exports: 146,000 (down slightly from 146,601)

Imports: 103,000 (up slightly from 102,209)

(World’s top pear producers: China, US, Italy)

 

TABLE GRAPES (marketing year June/May)

Production: down 20% to 960,000 on record of 1.2 million in 2013/2014

Exports: 470,300 (down from 500,971)

Imports: 22,320 (up from 20,237)

Withdrawal from market: 9,300

(World’s top table grape exporters: Chile, US, Italy)

 

 

The weather has favoured Italy’s 2014/15 apple marketing season but not that of its table grapes and pears, according to new forecasts by the USDA.

The country’s apple crop is expected to increase by 11% but, after a record harvest last season, that of table grapes will drop a fifth, mainly due to adverse conditions during flowering and fruit set.

And heavy rainfall during the fruit setting and maturity phases makes a 2.6% drop likely in the country’s pear supply compared to last season, the USDA said in its report “Italy: Fresh Deciduous Fruit Annual 2014”.

 

Apples: potential in North Africa, the Middle East

 

The fruit size for the apple season is expected to be above average and quality high.

“Remarkable increases” are forecast for Red Delicious (+19.6%), Granny Smith (+19.6%), Fuji (+12.1%), and Golden Delicious (+9.5%).

Last season, Italy’s apple exports to Russia (mostly Granny Smith and Golden) reached 26,318 tons but in light of the Russian ban since imposed, Italy’s apple sector could look to the growing markets of North Africa and Middle East, the USDA said.

Italy grows about a fifth of the EU-28’s apple production, with Trentino-South Tyrol – which delivers 70% of Italian apple production – alone supplying 15% of the European crop.

 

 

Pears: decline in acreage

With about 34,241ha, mainly in the northeast, Italy is the EU-28’s largest pear producer but the total of its pear orchard area has been declining in the last decade “due to lack of profitable investment opportunities,” the USDA said.

Emilia-Romagna is the area supplying two thirds of Italy’s total pear crop.

Abate Fetel is the dominant variety, followed by William B.C., Conference, Kaiser, Coscia-Ercollini, Decana, Max Red Bartlett, and Santa Maria. Production decreases are forecast for Kaiser, Decana del Comizio, Santa Maria, and William.

Table grapes: drop in wholesale prices

Aside from the unfavorable weather during flowering and fruit set, cold temperatures in mid-July damaged several plantations “thus affecting the fruit quality which overall is forecast to be good,” the USDA said.

“The production drop, slow consumption, and the Russian ban made wholesale prices drop by 25-30% compared to the last season from 1.30-1.50 €/kg to 0.70-1.20 €/kg.”

Italian table grape production – which ranks sixth globally in volume – is mainly in  Apulia and Sicily, with Italia, Victoria, and Red Globe the varieties accounting for two thirds of the table grape area.

“In the last few years, Italy has gradually moved to seedless grapes cultivation, due to an increasing demand from intra and extra EU markets. Sugraone and Crimson are the most popular seedless varieties followed by Thompson, Centennial, and Sublime,” the USDA said.

Read the report: http://www.fas.usda.gov/data/italy-fresh-deciduous-fruit-annual-2014

 

 

 

 

 

 

 

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USDA tips small increase in Italian orange production

ital flg

Italy’s orange crop should be up 4% on last season but there’ll be a lack of big size fruit, says the USDA’s Global Agriculture Information Network (GAIN) in a new report. Fruit quality is expected to be good, despite unfavorable weather, though there’ll be more small size oranges in the 2013/14 (November-October) marketing year, it said.
 

Orange consumption is likely to remain flat in Italy, where most oranges are consumed fresh, principally the blood varieties (Tarocco, Moro, and Sanguinello), GAIN said. In 2012/13, Italy imported 223,566 tons of oranges (mainly from Spain) and exported 126,083 tons (mainly to Germany).
 

Little change is expected in Italy’s tangerine, lemon, and grapefruit crops. Its tangerine production is more than 80% seedless clementines (mainly Comune or Oroval and Monreal) and the rest mandarins (mainly Avana and Tardivo di Ciaculli varieties), with very slight reductions in production but satisfactory quality forecast for both.


GAIN said Italy’s lemon-producing area (concentrated in Sicily) is gradually shrinking due to reduced profitability and consumption will probably slip 6% on last season.

 

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No borders for Mazzoni’s marketing

mazzoni

Interviewed during the last “Fruit Attraction” exhibition in Madrid, Mazzoni’s sales director Sergio Trevisan reminded us of the wide range of products delivered by the group internationally. Mazzoni supplies 30,000 tons of pears, 33,000 tons of apples, 16,000 of kiwi, 15,000 of carrots, and 10,000 of potaoes, clementines and oranges selected from the area most dedicated to this in the South of Italy: Calabria. Special marketing activities are carried out to create interest in specific varieties like “DOP garlic from Voghiera”, a traditional item that confirms the strong relationship between Mazzoni and their origins. The garlic is supplied fresh for use (three heads in nylon 150 gram nets, in a 4.5 kg carton box, 125 grams  in a 5 kg cartonbox,  200 grams in a 5 kg carton box,  250 grams in a 4kg carton box) and for industrial purposes (peeled fresh and frozen cloves of garlic in bags and carton boxes) as well as for HO.RE.CA. (small pacgkaging). Mazzoni is challanging overseas markets like the USA, Canada, Emirates and the Far East with fresh fruit, supported by marketing action targetting the customers and enabling them to taste and appreciate the flavour of flavor fresh Italian fruit and vegetables. Mazzoni  is also a specialist in frozen kiwi and strawberry production, supplying sliced and diced fruit for industrial “patisserie” and yogurt industries, accordingly.
Both the fresh and frozen Mazzoni divisions guarantee a “short chain” production as well as  a qualified selection control system from harvest to delivery of the product.
MV