Kantar Worldpanel

Publié le par

Tomato sales value slipped last year in UK

Tomato 3

The value of tomato sales in the UK slipped last year, Kantar Worldpanel data shows.

Figures for the 52 weeks to December 7 show total sales of £706.2 million, down 4.8% on the same period in the previous 12 months. This was despite the sales volume rising slightly – by 1.1% – to nearly 258,000 tons.

Screenshot 2015-03-11 at 20.26.43.png
source: Kantar Worldpanel

Tomatoes in one in four shopping baskets

But tomatoes remain popular with consumers, data from mySupermarket.co.uk shows. They came in 7th on its list of the 25 most bought items in its UK shoppers’ baskets last year. And they were in more than one in four shopping baskets bought in the UK from mySupermarket in 2014.

The company’s figures for December 2013 to November 2014 also show tomatoes are popular year–round. Over those twelve months, an average of 27.5% of all shopping baskets had tomatoes in them, with a dip to 19.98% in December 2013 and rise to above 30% last June and July.

Mostly non–loose and non–organic tomatoes

The vast majority of the tomatoes were pre–packed and very few organic. On average, just 0.87% of baskets had organic tomatoes in them. This level was fairly consistent throughout the year and while low, was higher than for other products, such as peppers (0.34%) and berries (0.61%), both of which showed more monthly variation.

An online shopping and comparison website, MySupermarket, gathers data from more than 50,000 unique shoppers and 4.5 million visitors each month. In terms of traffic it is the UK’s third largest supermarket after Tesco and Asda.


souce: mySupermarket.co.uk

 

 

Publié le par

Grocery sales up in Ireland

Kantar Worldpanel says Ireland’s grocery market is improving and shoppers visiting supermarkets more often and putting more in their baskets.



The Irish retail landscape remains challenging despite growth as retailers battle hard to hold on to shoppers post-Christmas, reports Kantar Worldpanel in Ireland.

After a strong performance at Christmas, Irish grocery market sales were up 1.2% for the 12 weeks ending February 1.

Kantar Worldpanel consumer insight director Georgieann Harrington said there are clear signs Ireland’s grocery market is improving along with the overall economy. “Shoppers are taking advantage of lower grocery prices by visiting the supermarkets more often and putting more in their baskets when they go. On average, consumers increased their grocery spending by €5 in the latest period,” she said.

“The battle for shoppers will continue well into 2015 and this will create more value for Irish households as retailers go head to head.”

Kantar Worldpanel’s latest supermarket share rankings – for the 12 weeks ending February 1 – were:

  1. Tesco: has maintained its market-leading position, holding just over a quarter of the market, though its sales are down 2.1% on the same time last year;

  2. SuperValu: continues to grow and now holds just under a quarter share of the market;

  3. Dunnes: with a 23.8% share, has seen its basket spend increase by 3% to just over €35 and its sales growth of 1.7% made it the best performing supermarket;

  4. Aldi: has an 8% share and has also continued to perform well, achieving 11.5% sales growth as its shoppers spend more on each visit;

  5. Lidl: with 7.4% continued its strong performance with 12.5% sales growth and shoppers visiting its stores more often. Three in five Irish households shopped in either Lidl or Aldi in the previous 12 weeks.

Kantar Ireland rankings.png

Data to February 1, 2015 (source: Kantar Worldpanel)

Read more: http://www.kantarworldpanel.com/grocery-market-share/ireland