Specialists in Moroccan fresh and processed foods, Jebal Al Atlas chooses from the best origins in the Mediterranean. “Our priority selections are based on taste, food security and good shelf-life,” said managing director Driss Dehbi. “We are observing global growth in demand, both in the retail and food service or tourism sectors, with an increasing preference for quality.”
The company has increased its tomato range, with a full assortment of nine items: round, vine, plum, yellow, salad, cherry, kumato and mini-san marzano tomatoes. Spanish and Moroccan vegetables are offered year-round, transported by air or sea with a 14-day transit. “We aim to convey our diverse origins and promote their differences at the point of sale with tastings and brochures, because taste is what makes all the difference with consumers,” Driss explained. The same strategy is applied to citrus, with oranges and clementines offered all year with the same quality criteria. The main sources are Morocco and South Africa, with excellent value for price every season.