In response to the growing concerns of the Israeli consumers for food security, Victory is the first supermarket chain to adopt the GLOBALGAP Standards. “We decided to adopt an international standard in order to avoid the duplicity of audits and residue analysis” declares its managing director Eyal Ravi. He indeed considers both growers retailers and consumers will benefit with a common standard required on the domestic and export markets.
Victory is a discount type of supermarket, with 25 stores of 1,500m2 average and a market share of 3%.