Fruit Attraction 2021 incorporates new areas of Innovation, Research and Technology

Madrid, 16 June 2021 – Fruit Attraction, a trade fair organised by IFEMA MADRID and FEPEX, will hold a new edition from 5 to 7 October aimed at promoting the sector’s competitiveness and growth. For this, and with the aim of promoting innovation, research, technology and digitisation as fundamental keys to future growth, Hall 5 will bring together the three solutions and services areas related to agricultural sector innovation: Biotech Attraction; Smart Agro and Smart Water&Energy.

Biotech, the great challenges of the horticultural and agricultural sectors

The fruit and vegetable sector faces major issues and challenges that will restrict its capacity for growth, development and competitiveness, such as the opportunities and future of plant biotechnology, its impact on the environment, on industry and society; new digital solutions that add value to the entire agri-food chain; the improvement of production in terms of productivity and sustainability; technological solutions to irrigation; and new developments in energy efficiency aimed at fruit and vegetable farms, among others.

Likewise, agriculture faces new challenges presented by demographic growth, which will increase demand for raw materials, by preferences in consumption, by environmental and legal aspects, and by issues related to the globalisation of the economy. Overcoming these challenges requires an increase in the efficiency (higher productivity with fewer inputs), quality (nutritional, organoleptic) and sustainability (lower environmental impact, reuse of waste, etc.) of agriculture that can only be achieved through the application of new technological developments.

The knowledge generated in applied Plant Biology offers a set of strategic technologies (development of new plant varieties, bioinformatics, genomic editing techniques, agrobiologicals for plant nutrition and protection, revaluation of waste and circular economy, new plant sources for obtaining protein, bioproducts of plant origin with industrial, cosmetic, pharmaceutical, plant biofactories, etc., applications that will make it possible to get to grips with global challenges (productivity, sustainability, quality) faced by the agri-food sector.

Driven by this reality, Fruit Attraction 2021, with the collaboration of BIOVEGEN, is including the plant innovation hub in its BIOTECH ATTRACTION programme, aimed at bringing together and promoting technological innovation and innovation-based business development opportunities. A new specialised area, aimed at companies dedicated to research and technological development of plant genomics.

Smart Agro, precision technological solutions

Likewise, Smart Agro will once again be the specialised space for technology solutions companies in precision agriculture, focused on showing the latest developments in management products for agri-food companies and advanced mobility and analytics solutions, promoting agro-industrial transformation.

Fruit Attraction will also have the collaboration of AgroTech ESPAÑA, which aims to encourage and create business opportunities for agrotech. To this end, different initiatives, such as ´AgroTech Tours´, will be launched, which will allow producers and other agents in the sector to be put in contact with those ‘Techs’ that propose specific solutions. In short, to generate encounters between supply and demand.

Smart Water & Energy, water and renewable technologies

Fruit Attraction incorporates, also as a novelty, Smart Water & Energy, which is oriented to water and renewable technologies in the agri-food sector. Thus, SMART WATER is a new area with the goal of addressing the technological transformation of water in horticulture for the best and most efficient use of water and to improve crop productivity.   It is aimed at professional horticultural producers, and managers and technical directors of companies that install irrigation systems and are interested in learning about new irrigation technologies. In this space, participating exhibitors will present equipment, products and services that incorporate the latest technological solutions in irrigation that are dedicated to smart water management.

In addition, renewable energy on fruit and vegetable farms is a valuable opportunity for farmers to reduce costs and emissions. SMART ENERGY was created with the aim of promoting the transformation of energy use in the sector. It is aimed at fruit and vegetable producers, agriculture and energy consultants, installation companies, engineering companies, and technicians from public bodies and administrations. Leading companies in the renewable energy sector linked to agriculture will participate in this exhibition area; suppliers of renewable energy, electricity, green hydrogen, battery storage, bioenergy, solar pumping, self-supply, financing, etc., which will showcase all the new developments in energy efficiency aimed at fruit and vegetable farms.

Publié le

Biobest presents an innovative hive

TECH biobest Bart Sosef

“We are happy that there is more and more demand for crop bio-protection from the Middle East countries, South Asia and China,” said Kris Fivez, Sales Manager of Biobest company. “We see interest from Azerbaijan, Kazakhstan and Georgia, too, while Europe and America are already our loyal clients, and people in other regions are also becoming more concerned about food safety and integrated production.” At Fruit Logistica Fair, Biobest presented one of its innovations, a special bumblebee hive. Its use allows an increase in the crop yield of various fruit trees, such as kiwi and pear trees. “The working principle of our new hive is the following: there is a special dispenser inside which pollen is stored; as it leave the hive, a bumblebee comes through the dispenser tray and takes pollen with it,” explained Herman Van Mellaert, director of business development. “Thus, fruit trees which have less pollination due to lower temperatures or rain will receive additional pollination, and the yield will be greater, the fruit size bigger.”
Biobest manufactures and sells products for biological pollination and pest control. With 25 years experience, it is a pioneer in biological crop protection sector. The company has opened subsidiaries in 10 countries around the world and Biobest exports its products to 55 countries, helping local farmers reach their economic and ecological goals. “We care about the preservation of local fauna”, Van Mellaert stressed. “If possible, we breed local species of bumblebees. This is done in Argentina and in some other countries too.”

Publié le

Bioconservación: new logo and more powerful filters for citrus

logo bioconservation

Bioconservación-Protekfruit presented its new Clean Air Experts corporate image at Fruit Logistica in Berlin, where it showcased its expertise in post-harvest ecological protection. It offers different solutions for fruit, vegetable, flower and plant-related supply chains in harmony with agriculture that is more sustainable, produces less waste and increases profitability. The company has over 18 years’ experience in the sector and a network of partners in more than 40 countries. This year it has new products in its Transportekt line – the F100 and F75 filters designed specifically for citrus.They have the best ethylene and volatile organic compound (VOC) absorption capacity on the market and are approved for use in organic farming. These products do not come into contact with the fruit, are not additives or pesticides, and they leave no residue. Guaranteed by its own laboratory – the biggest in Europe devoted to developing air purification and gas filtration products – the filters are also subject to a rigorous quality control and traceability system and produced under certification including from SGS and Bureau Veritas. Attendance at the Fruitlogistica fair helped the company strengthen its links with its partners and attract new clients – both vital for its goal of “expanding our  market share in other countries.”

Publié le

Infia´s green innovation philosophy

TECH infia (recortar foto)

Infia has created and developed a new side ventilation system called “F concept”. Good aeration of the tray allows for more rapid pre-cooling of produce and so slows down the ripening process of the fruit, ensuring a longer shelf life. The holes on the side also let the ethylene vapours naturally produced by fermentation of the fruit escape. 
Upholding its green innovation philosophy, Infia’s  F Concept, allows for a 25% reduction of carbon dioxide emissions into the atmosphere during the pre-cooling phase of fruits and vegetables. In addition, thanks to the new mono material handle free of metal rivets, all Infia punnets are now 100% recyclable. “We aim to develop solutions to improve shelf life by cutting the percentage of waste, which causes great financial losses to retailers and prevents sustainable development of our industrial sector. Our commitment in this direction”, says Alessandro Marinari, explaining some of the advantages for importers  and supermarkets: “Also, the elimination of water vapour condensation at the retailers, which means greater visibility of produce and delayed appearance of moulds and fungi. In case of heat sealing, it is sufficient to use standard film instead of macro/micro perforated film, with considerable cost savings. And there is an important reduction in ethylene emissions, when present, which means a longer shelf life for the produce.” With a 65-year track record,  Infia today is one of the leading fruit and vegetable plastic packaging producers in Italy and 70 other countries worldwide. The company, located in Cesena and Valencia,  was one of the first companies to invest in new materials such as PET. MV

Publié le

Decco has total coverage in citrus fruit

TECH poscosecha DECCO

“Our main objective at Decco is to provide post-harvest solutions right through from picking the fruit to the end consumer”, declared Sergio Gaspar Caldera. Decco’s wax and fungicide solutions are already well-known worldwide. Decco is constantly seeking out new ideas and initiates innovative new projects every year. One of these is Melanite, the novel synthetic fungicide the company launched last year to combat Geotrichum and Penicillium. It covers the gap left by the removal of guazatine from the citrus post-harvest market. Melanite is the only active ingredient to combat the two main post-harvest fungi in citrus fruit. “Mixed with Deccofos, it covers the whole spectre of the fungi that cause almost all post-harvest rots”, explained Sergio Gaspar, who confirmed that Melanite had a successful launch 5 months ago and has been selling well ever since. The Bio line for organic crops is also attracting great interest and has a promising future, as does the range of natural and synthetic product combinations. Decco’s main markets are countries with a strong agricultural sector: Spain, Italy, Israel, the United States, Mexico, Chile, South Africa, China and India. Decco also guarantees the quality of its products and good customer care, through its distributors, for clients in new markets where it does not have a direct presence.
World leader
Decco is the world’s leading company in post-harvest treatments for fruit, with over 40 years’ experience in the agri-food business. During this time it has been the standard bearer of technological innovation and new product development in this sector, and remains so to this day.
Decco offers a wide range of waxes, fungicides, detergents and disinfectants for treating citrus fruit, pip fruit, melons, etc. It also develops and manufactures treatment application systems that ensure maximum efficiency. In addition, Decco Iberica has measurement and control equipment for degreening and cold storage rooms, waste spray mixture treatment equipment, systems to regulate and control ozone levels, automatic disinfection equipment, etc. However, the main feature that distinguishes DECCO is the company’s dedication to customer service in order to improve the health and appearance of its clients’ fruit. AK

Publié le

Ecotester and Nitrate-Tester, unique devices for consumers

SOEKS article

Soeks has been introducing worldwide exclusive consumer device technologies to check the nitrate and radioactivity levels of fruit and vegetables.
Annually, the global population increases by tens of millions of people. At the same time, food consumption is growing. More and more fertilizers are applied in order to obtain high-volume harvests. However, their overuse leads to oversaturation of products by nitrates (NO3). When people consume products contaminated by nitrates, these start to accumulate in the human body. They become a time bomb which may cause severe poisoning, damaging the liver, stomach and heart. Sovinca, the official representative of the Soeks company in Spain and Portugal, is pleased to introduce a new device: Nitrate-Tester. The Nitrate-Tester, known as the world’s first domestic device to measure nitrates in 32 products, is convenient and reliable. The product’s nitrate content is tested by piercing it with the probe at the base of the device. Another consequence of scientific and technological progress is an increase in radiation levels. Nuclear power station accidents have created a real health hazard for the entire human race by contaminating the air, water and food. Sovinca would therefore like to offer you another unique Soeks device, the Ecotester, which combines two functions in one: radiation dosimeter and nitrate tester. This device makes it possible to check the level of nitrates in fresh vegetables and fruit, fresh meat and baby foods quickly and easily, and also to assess the level of radioactivity and detect objects, foodstuffs and construction materials that are contaminated by radioactivity. The results of all the measurements are displayed on a color TFT screen. The estimated time of measurement is only 20 seconds. Among the other main advantages of the Ecotester we would like to highlight the following: highly universal, easy to use, lightweight, and operates over a wide temperature range, allowing it to be used in different conditions. Soeks devices will help you make sure that only safe products reach your table. For additional information please visit our website: www.sovinca.com 
AK