What We Eat Foundation counts on incisive marketing to cut consumption of unhealthy products

Enrique de los Ríos, director of UNICA, Enrique Colilles CEO of TROPS, Joaquín Rey director of FRUITGROWING QUALITY and Nuria Martínez Barea director of 5 AL DÍA, presented the project that arose in the midst of the Covid-19 pandemic. Among the ambitious objectives proposed by the foundation is to work in a sectorial and collaborative way in the promotion of healthy food in the vending machines of hospitals and schools, eliminate sponsorship of scientific conferences, studies and scholarships by producers of ultra-processed foods, and support other substitute products or negotiate regulations that favour fruits and vegetables.
During the presentation, the What We Eat foundation explained that:

“fruits and vegetables are the basis of food and ultra-processed foods should go from daily consumption to occasional consumption.”

As a starting point, de los Ríos commented that:

“we have to make an effort to make fruits and vegetables more attractive.”

The event listed more than 100 reasons to eat more vegetables and fruits that can be condensed into five fundamental points: being healthier, achieving a better world, that Spain and Europe regain their food sovereignty and the need to produce many more fruits and vegetables and value them much more, as well as the work of the products and their companies.